Formula: ADR = Total Room Revenue ÷ Rooms Sold
2024 Industry Benchmark: The average ADR for U.S. hotels is $155.62 (Source: STR Global)
Average Daily Rate (ADR) measures the average rental income per occupied room each day. Unlike occupancy rate which measures volume, ADR reflects your pricing power and revenue quality.
Pro Tip: Calculate ADR separately for weekdays vs. weekends to identify pricing opportunities.
Formula: RevPAR = Total Room Revenue ÷ Total Available Rooms
RevPAR combines ADR and occupancy into a single metric that shows how well you're monetizing your total inventory. A hotel with 60% occupancy at $200 ADR generates the same RevPAR ($120) as one with 80% occupancy at $150 ADR.
Formula: Occupancy Rate = (Rooms Sold ÷ Total Available Rooms) × 100